Hong Kong Yakult Company, Limited was established in 1969. In the early days of the business, the company adopted the "direct sales method" of the Japanese head office for sales, hiring female salespeople to deliver the goods directly to consumers, and explain them to customers one by one.
In the early 1970s, private supermarkets, supermarkets and grocery stores began to emerge in Hong Kong. Yakult Company also began to change its business in line with the times and hired salespersons to be responsible for sales.
Today, Hong Kong's private supermarkets, stores and grocery stores have begun to decline, and chain supermarkets, convenience stores and online shopping platforms have emerged. Yakult has also experienced more than 50 years of operational changes, and has also been accompanied by many Hong Kong people. Grow together.
Development Mileage
was manufactured and sold at the "Shirota Protective Bacteria Research Institute" in Fukuoka City, Kyushu, Japan.
At that time, the factory was located at No. 161 Wai Yip Street, Kwun Tong, and Yakult was officially put into production.
plastic containers and is now selling them
the old factory was moved to No. 4 Tai Lei Street, Tai Po Industrial Estate
starts manufacturing and selling in Hong Kong
Founder of Yakult
Dr. Minoru Shirota, founder of Yakult Japan
In 1930, Dr. Minoru Shirota in Japan finally succeeded in screening and strengthening bacteria beneficial to the human intestine - Lactobacillus. It can fight gastric juice and bile, reach the intestines directly, reproduce and grow, and research has found that it can also inhibit harmful bacteria in the intestines.
The origin of Yakult
Because this lactic acid bacterium was discovered by Dr. Minoru Shirota and later intensified culture, it is called
"Lactobacillus Shirota strain"
Lactobacillus casei Strain Shirota
Daida philosophy
1. Preventive Medicine
Before getting sick, strengthen your body first.
As the saying goes, "prevention is better than cure."
2. Healthy intestines and longevity
The nutrition of the human body depends entirely on digestion and absorption by the intestines,
so if the intestines are healthy, people will live longer.
3.Easy to own
"Lactobacillus Shirota strain" protects intestinal health.
We hope that everyone can own "Yakult" at an affordable price
so that they can get healthy easily.
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Central Research Institute
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Since it has been dedicated to research and development in 1955, there are currently 300 researchers in the institute, making it one of the internationally renowned institutes.
After years of scientific research and efforts, especially our research and experience on microorganisms, we continue to develop new healthy products, thereby improving the health and happiness of people around the world.
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product development process
Genome analysis of probiotic microorganisms • Search for unknown intestinal microbiota
Raw material research
Food & Beverages
